More than just an attraction

Creative idea

From the fairytale-like Lake Bled to the unique and vibrant carnival of Ptuj, Slovenia offers countless reasons to fall in love with. Once you get to experience this country, as it happens with great love, you will forever carry a piece of it within you. This poster series portrays pictures of the Slovenian nature and culture, that are cut out in a heart-shaped manner. It is a reference to the long-standing habit of having your loved ones’ picture with you, whether you place it in a locket or in your scrapbook. The idea is complimented by a slogan that uses the duality of the word “attraction”; on the one hand, Slovenia has much more to provide than just tourist attractions and, on the other hand, it evokes feelings which are deeper than just attraction. Because Slovenia is a country made to be loved. And when you love something, you want to keep it with you always.

Agency: The Newton's Laboratory, Ogilvy Greece
Authors: Konstantina Stigka, Sotiris Bountouris