Looking for Love?

Creative idea

People always keep reminders of the things they love. The most common example can be your mom keeping a picture of you in her wallet, but it can also be something as small as someone keeping a plane ticket from a trip. We used that insight to create a series of posters that showcase Slovenia's culture, gastronomy, and nature as little experiences that you “gather” throughout your journey in the country. A ticket for a museum here, the label from your new favorite cviček there, maybe a festival entry card from your last night out. Each of these moments is great on its own, but when you experience Slovenia through every one of them, you find something that’s much bigger – the feeling of falling in love with Slovenia.

Agency: proof. – Sofia
Authors: Margarita Vassileva, Kristiyan Stoyanov