Not feeling it? Visit it.

Creative idea

Creative idea explanation Insight: Slovenia has top reviews on Google Maps, with tens of thousands of reviews. People who visit Slovenia experience a wave of positive emotions and eagerly share their cultural, culinary, and social experiences online, encouraging others to see the land of the Slavs. Based on this insight, we believe we can make reviews not just read but truly live to the fullest, visually, with a little help from the Midjourney AI. Idea: The idea is based on the visual exaggeration of each review, to spark people's curiosity to see for themselves and, ultimately, create the desire to visit Slovenia. How: The creative idea combines multiple needs correlated with the current tourist market's ages and needs, including cultural, culinary, and shareable experiences on all social media platforms. Slovenia's architecture makes you lose yourself in time and space, with medieval castles with towers, flower gardens, and picturesque panoramas transporting tourists into a fairy tale. Traditional dishes and the region's reinterpreted delicacies invite all food enthusiasts to tuck a napkin into their collar and start a feast they will want to share with all their acquaintances. Fun also holds a special place in the hearts of Slovenians. The rustic bars will charm you instantly, being an amazing experience that must be lived at least once in a lifetime. All these elements are found thousands of times in Google Maps reviews, and now, every tourist can truly say they feel the charm of Slovenia. We propose a series of 3 exaggerated posters which enhance in a visual mode the imagination of people who leave reviews on Google Maps. **Each review is real, from Google Maps.

Agency: Publicis Romania
Authors: Andreea Cogianu, Horia Gîrbea