sloVENNia

Creative idea

Slovenia is THE place for new adventures and beginnings. For endless stories and endless possibilities. Tapping into excitement of the unknown, into travelers’ innate desire to experience everything, all the once, this series of two posters showcases the diversity of unique Slovenian experiences that combined create an infinite number of travel love stories. The idea aims to turn Slovenia into the perfect destination for FOMO addicts, for restless souls, for curious explorers. It thoughtfully highlights how Slovenia can be the perfect place for those longing for a fresh start or maybe those looking for ways to heal a broken heart. The Venn diagram is the creative gimmick used to illustrate Slovenia's rich array of experiences and encourage travelers to discover how love can be found right in the middle of their every adventure. Each poster explores the variety of Slovenian beauty, the intricacies of charming cultures, the complexity of human connections – and the unlimited possibilities to find love. Love for life, love for travelling, love for yourself – and why not, possibly even unexpected head-over-hills, stop-in-your-tracks, breathtaking romantic love. There's a world full of possibilities, so don’t miss out. Travel to Slovenia. See what kind of love is in store for YOU.

Agency: MSL The Practice, Bucharest
Authors: Catalina Dobre