The book of love spells

Creative idea

In the heart of Slovenia, the ancient whispers of spells and witchcraft still linger in the misty mountains, dark forests, and crystal-clear lakes. This is a land where the supernatural has always been just a breath away, a place where wise women and witches once roamed, casting spells not of darkness, but of love, protection, and nature’s magic. Slovenia is a land steeped in Slavic mythology and ancient tales of enchantment. It’s not just a place you visit; it’s a magical force that pulls you in, inviting you to fall under its spell of unbreakable love. The illustration on the poster combines the mystique, heritage, and natural beauty of Slovenia through carefully chosen symbols. Lake Bled with its mysterious island and the majestic mountains represent the power of nature, infused with myths of fairies and ancient spirits. The olm from the underground caves adds a touch of mystery, symbolizing hidden enchantment. The bee embodies diligence and a deep connection to nature, while the kozolec and bonfire highlight tradition and community. Culinary symbols such as potica, wine, and grapes emphasize hospitality and warmth, while the rose and edelweiss symbolize natural beauty, love, and protection. By blending the visual elements of mythology and spellcraft, the poster communicates that Slovenia’s magic isn’t just seen — it’s felt. It’s a call to embrace the enchantment, fall under the spell, and let Slovenia capture your heart with its timeless allure.

Agency: Pristop d.o.o.
Authors: Manja Novak, Patricija Rantaša