Call of Beauty

Campaign idea

Thousands of women refugees in camps across Serbia get random and general humanitarian help. They have a place to stay, they get water, food, some clothes... But that's it. Nothing more. What they also need is to take care of themselves and to feel as women again. That’s why we created the Call of Beauty, a public call to help women refugees feel beautiful again. We engaged those who know the most about the need to be beautiful: most popular beauty and fashion influencers. For the first time, influencers didn’t give sponsorship products to their followers but to those in need – thousands of women in refugee camps and shelters.

Brand name: Commissariat for Refugees and Migration of Republic of Serbia
Advertiser / client: Commissariat for Refugees and Migration of Republic of Serbia
Product / service: Public sector
Campaign name: Call of Beauty
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Production company: Top Cut
Web address: http://www.joincallofbeauty.com
Executive creative director: Ana Sutic
Creative director: Veljko Golubovic, Lazar Sakan - Creative manager
Art director: Igor Milovanovic
Designer: Nemanja Spoljaric
Account director (agency): Jasmina Nikolic, Client service director, Mina Popovic, account manager
Client account director: Nemanja Vucinic, Executive director
Managing director: Zarko Sakan
Director of photography: Igor Vukovic