NEWS
Every creative talk these days seems to revolve around AI. FOREAL co-founders Dirk Schuster and Benjamin Simon take a step back to the most human tool in the creative process: the sketch.
Through real case studies, they show how rough scribbles on paper became the starting point for viral hits, rescued projects, and unexpected creative directions. Expect honest behind-the-scenes stories about the messy and sometimes ridiculous reality of running a CGI studio. And a reminder that a pencil and a stupid idea still go a long way.
