Client vs Agency: Do You Really Know Me?

Hosted by Julian Boulding, Founder and CEO of thenetworkone (UK), the roundtable “How well do you really know me?” brings together an impressive line-up of professionals: Jenni Ihatsu, Vice President of Brand & Marketing at Posti Group in Finland; Ilkka Ruotsalainen, Founder and Chief Creative Officer of IVALO Creative Agency in Finland; Giorgi Kontuadze, Co-founder and Managing Partner of Kraken in Georgia; and Givi Gvetadze, CEO of Subway, Wendy’s and Dunkin in Georgia.

The session kicks off with sharp questions designed to test how well these client–agency duos really know each other. But beyond the fun lies the real takeaway: when trust and respect are at the core, collaboration doesn’t just work. It thrives. The result? Braver ideas, stronger campaigns and outcomes that truly land.

From Posti’s reinvention in Finland to Subway’s winning strategy in Georgia, this discussion proves one thing: the best work happens when both sides push forward–together. 

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