The Creative Director of the Year award will be given to the Creative Director of the Campaign of the Year that will collect the most points for the campaign and the individual entries of the same campaign in all categories.
But that's not all – Elan is adding an exhilarating element to the mix. The Creative Director of the Year will not only excel in creativity but also on the slopes! The winner will be rewarded with Elan Primetime 55 skis, which are made for skiers who love to carve out a good time.
"Elan presents a revolutionary Primetime series this winter season, a new and exciting collection of skis designed to spark a revived enthusiasm for skiing on the slopes. It combines a fresh and youthful design philosophy with state-of-the-art carving technology. Since the skis already received 4 international awards, this creates a perfect fit and our special honour to reward to the most awarded Creative Director at the Golden Drum with a pair of Primetime 55,'' added Eetu Tourunen, Global Head of Marketing and Communications at Elan.