The creative industry is facing its biggest challenge yet – and John Mescall, Global Creative Chair, by The Network, isn’t afraid to call it out.
“Our enemy is the erosion of belief in the power of creativity, in favour of the illusion of certainty,” says Mescall. “And our enemy is big, ugly, and absolutely determined to win.”
In his thought-provoking talk Certainty vs Creativity, Mescall will explore why this battle matters now more than ever – and, crucially, what all of us must do if we’re to win it. This isn’t just another conference session; it’s a rallying cry for everyone who believes creativity still has the power to move people, change perspectives, and shape the future.
Golden Drum audiences can expect an unflinching look at the state of creativity today, paired with a call to arms to protect and champion it. Whether you’re a creative, strategist, marketer, or brand leader, this is one talk you won’t want to miss – so make sure to secure your delegate pass.