LGBTQiA+ Advertising – Growing Tolerance or Rainbow-Washing?
Are brands helping or harming the LGBTQiA+ community by taking on their causes?
Jason Romeyko, the Worldwide Executive Creative Director of Serviceplan, who has long been using his clout to support LGBTQiA+ causes, will be trying to answer this question. Jason has not only been awarded Creative Director of the year by Golden Drum in 2016, he also received numerous other awards, such as the Cannes Lions Grand Prix, Eurobest, Epica, Clio, LIA, ADCE, ADC, CCA, ADCI, and many other shows around the world- including MTV Music Awards’ “Video Of The Year” for Katy Perry’s “Firework”. His favourite projects include “The HIV+ Magazine”, “Sea Hero Quest” and the audacious rebranding concept of BMW’s luxury range into Bayerische Motoren Werke. Joining him in discussion on stage will be his client and friend, Julian Wiehl, CEO and Founder of Vangardist Magazine, who cooperated with Jason on several bold projects, such as the previously mentioned HIV+ Magazine and the organisation of the first A.I. marriage of Siri and Alexa, celebrating diversity for Euro Pride Vienna 2019. We’ll also be proud to welcome the unique Lady Bunny, Multi-talented Drag Artist and DJ, an amazingly versatile and distinguished performer, writer and political activist, amongst other things.
Join the quest on Friday, 18 October at 12.15 on the Golden Drum main stage.
