NO budget, NO time, NO problem


Limitations are a big part of our region’s spirit, therefore part of our daily lives. But our limitations can be turned into amazing cultural insights and create good stories. We just need to learn how to spot the opportunity.

Where do we find those insights? And how are we sure that we are spotting the right NOportunity?

’It is quite easy. For example, if you look at our everyday news – they are filled with different NO’s,’’ said Ruxandra Papuc, Executive Creative Director at McCann Worldgroup, who taught us how to find a fuck yeah behind every NO, which crosses our path.

And as she said: ‘’Do it for yourself, do it for your client, and ultimately and obviously do it for the region.’’

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