Halfway through! Our daily program is done and dusted.
We started our program with a talk by Kavita Patel, Advisory Lead from WARC - she talked about the Anatomy of Effectiveness. Fabio Seidl, Director for Global Creative Development at Meta gave us insights on How to Simplify The Future. Ghada Wali, Founder and Creative Director of Wali's Studio followed with How Graphic Design affects the mental state, pulls emotional strings&delivers change. Afterwards, we listened to Jeannette Liendo, Senior Vice President, Marketing and Communications from Mastercard Europe talking about The Future of Brands: Leveraging Experiential Platforms and Multisensory to Breakthrough, a talk powered by Mastercard. We moved on to Meaningful innovation - a force for good with Mateusz Frankowski, Senior Copywriter, Dentsu Creative Poland. Takeaway: Innovation is a dialogue. It's about empathy, listening, and the ability to ask questions. Maxim Boritko and Egor Petrov from Banda Agency inspired us in the talk on Fast Creativity. The next discussion was led by Sebastian Stępak, Chief Executive Officer, MSL (Global), CEE. With Jason Romeyko, Worldwide Executive Creative Director & Managing Partner, Serviceplan International GmbH & Co KG, Germany and Jorg Riommi, Chief Creative Officer, Publicis Groupe, Central and Eastern Europe, they gave creativity a whole new meaning! Takeaway? The beauty of creativity is that you never know what is coming! Lastly, we listened to Saulo Rocha, Chief Creative Officer, DAVID Madrid, Spain talking about The Cheat Codes in the gaming industry.
The daily program was hosted by Klemen Slakonja and we can't wait for him to take us to the Awards Show Powered by Mastercard.