NEWS

Ready to be inspired? Stories and trends not to be missed!

06.09.2021

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This October we invite you to listen, learn and participate in a Free Online Live Golden Drum Program and join the world-renowned international speakers as they press the Re:Start button and start working towards a better future.

The Rise of Independent Agencies in 2021

In the previous year, we have seen a new trend happening – big agency leaders have started to create new, independent companies. The panelists coming from game-changing independent agencies will discuss why they believe this occurred, and what they may offer to the current market. The discussion hosted by LBB’s CEO and founder Matt Cooper will represent a wide range of global independents who are keen to discuss the model, what it means, and why it could potentially help the industry as a whole.

Joining Matt on the virtual stage will be Natalie Graeme, Co-Founder of the Uncommon Creative Studio, Terri Meyer, Co-Founder and Co-Chief Executive Officer at Terri and Sandy, Anselmo Ramos, Co-Founder and Creative Chairman at GUT, Sbu Sitole, Chief Creative Officer and Co-Founder of The Odd Number, and Aaron Starkman, National Chief Creative Officer at Rethink.

The discussion is powered by LBB, Golden Drum’s global media partner.

Rethinking Brand for the Rise of Digital Commerce

There is a crisis in brand-building. The events of 2020 saw deep cuts to marketing investments in general and brand-building in particular. More than ever before, marketers must achieve more with less. As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brands, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.

With reference to award-winning work in 2021, Amy Rodgers, Managing Editor of Research & Rankings at WARC will explore how marketers are approaching this new requirement, building brands that work against a new social backdrop.

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