Staying Real in a Polarised World: Insights from Jo-ann Robertson

In today’s volatile world, brands and organisations face unprecedented challenges. Jo-ann Robertson, Chief Executive Officer, Global Markets at Ketchum and our Creative Media Excellence Jury President, will take the stage to explore what it truly means to be authentic as a brand.

In her talk, “Compassion, conviction, and how brands stay authentic in a polarised world”, Jo-ann will dive into why sometimes silence can be golden and the importance of knowing when to stand up for your customers’ beliefs – all delivered with compassion and conviction.

This is a must-see session for anyone wanting to understand the delicate balance between staying true to your brand and connecting meaningfully with your audience.

Don’t miss out – buy your delegate passes now and join us in person!