This Is a Passion Business!

As we reflect on this year’s festival, we caught up with our newest member of the Golden Drum Hall of Fame, Eka Ruola.

In an inspiring conversation, Eka, Chief Creative Officer of Nitro Group from Finland, emphasizes that the moment to focus on creativity is now! He believes the key lies in continually reinventing ourselves—exploring and gathering inspiration to reimagine the world and spark fresh ideas. While communication channels and tools have evolved, the core of the industry remains the same: telling compelling stories is what endures.