Turning Problems into Power Moves

Every scroll, every day, it feels like there’s a new crisis. But what if the real issue isn’t the problem itself – it’s how we choose to look at it? 

At this year’s event, Catalin Dobre, Co-CEO and Chief Creative Officer of McCann Worldgroup Romania and Regional Creative Director of McCann CEE, together with Islam ElDessouky, Global Vice President Creative at Coca-Cola, are set to flip the script in their session “The Problem with Problems”.

Their message? When creativity takes the driver’s seat, roadblocks stop being dead ends and start becoming opportunities. By shifting perspective, what once looked like a challenge can turn into the spark for fresh ideas and bold solutions.

This isn’t just about finding answers – it’s about reframing the entire way we see challenges. And in a world where uncertainty has become the default setting, that shift in mindset might just be the ultimate power move.

Don’t miss the chance to experience it live – buy your delegate pass today.