You Didn’t Join Advertising To Be A Machine: Build the second brain that handles everything but your craft

Most people in advertising spend their sharpest hours on their dullest work. Timesheets, chasing approvals, rescheduling the same meeting three times, updating assets after another round of reviews, competitive audits, resizing creative to 20 different formats, building decks, writing meeting notes, compiling performance reports. Fitz Maro, Head of the Americas, Design Technology at Amazon's Brand Innovation Lab, has spent the past year building a second brain that handles everything but the work only he can do. Live on stage, he'll show you how he uses it, how it connects to the tools our industry uses, and how you can build one for yourself. This isn't a talk about AI – it's a view of the future when you stop being your own machine.