You may not drive a great big Cadillac. But remember, you can still stand tall.

Creatively awarded work has a greater than 10x return on investment for clients. But the global advertising scene is dominated by big markets, with bigger budgets. How does work from other places break through? In this talk, David Guerrero who started his career in London before moving to Asia, looks at what it takes to identify, develop and showcase breakthrough ideas to a global audience. He argues that it takes a global perspective, local insight, and true understanding of a brand's assets to create outstanding work.