Barney is MD of DAIVID, the global experts in creative effectiveness. He was making creative effective as far back as 2009 as a director of ChannelFlip, one of the earliest multichannel Youtube networks which sold to Elisabeth Murdoch's Shine in 2011. Then after leading global creative for Unruly Media he built and sold social creative agency, That Lot to Weber Shandwick in 2018. After becoming an 'accidental VC' and a period of go to market consultancy he has reunited with the brilliant CEO of DAIVID, Ian Forrester, with whom he worked at Unruly. Now they are supercharging human creativity, harnessing the power of AI to understand attention, emotions, memory and the effect that has on sales. He likes strong shirts.