Kristjan Klemenčič

[CREATIVE ACCELERATOR TALK] Ditching the »good enough« mentality for (greater) good

Can brands make a difference in our society? Can marketing campaigns actually put a dent in or even tear down the obstacles that stand in the way of creating greater good? Or is »wanting to do good« already »good enough«? We will look into some good examples of CSR and spot the core differences between creating campaigns for the actual greater good on a global versus local/regional scale. Come check out what happens after pressing the X to the »good enough« mentality in your campaigns and join us for a discussion about the role of creativity in the painstaking process of changing hearts!