Szymon Solnica

[TALK] Managing reputation and brand citizenship in a VUCA world

One of the main drivers of the current change is technology, which affects people, the environment and social behaviour. Tech companies have great responsibility of using their potential for more than just increasing profit. Can a core business competence such as innovation be used to build a brand’s reputation and lend credibility? Which social projects have the potential to create lasting change? Is the idea of building a connected world where there is room for everyone a utopia or a long-term project? The speaker will try to answer these questions with examples of already implemented solutions.