Anatomy of Effectiveness


Rovinj, Croatia

Today's marketers are expected to keep up to date with the latest trends shaping the marketing landscape to deliver results. Presentation by Kavita Patel, Advisory Lead at WARC for EMEA helps to address this by providing new thinking around WARC's most recent whitepaper 'Anatomy of Effectiveness' and the key building blocks of ad effectiveness. This includes harnessing creativity as the most powerful weapon under a marketer's control as well as the importance of nurturing distinctive assets to help brands stand out.

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