PROGRAM

[CREATIVE ACCELERATOR TALK] Gut or Science

13.10.2021
10:10

Who’s the best player in the game of advertising? Gut or science? What gets more awards, fame, and glory? And how about yourself: are you thinker from the gut, led by instinct? Or are you a researcher? An analytical, data-driven creative? Joao and Nina question this duality to learn more about themselves, their teams, and the industry. What results in the best work, and most importantly... who will win… gut or science?

Golden Drum worthy ideas. Some of them arise from intensive research, data, and even science. Others exist because of some plain old gut feeling.
But who’s the best player in the game of advertising? Gut or science? What gets more awards, fame, and glory?
And how about yourself: are you thinker from the gut, led by instinct? Or are you a researcher? An analytical, data-driven creative?
And what is in the grey area? What happens when you use science to go against it? And does it work the other way around, what can we learn from scientists who act from the gut?
Joao and Nina question this duality to learn more about themselves, their teams, and the industry. What results in the best work, and most importantly... who will win… gut or science?

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