PROGRAM

[CREATIVE ACCELERATOR TALK] Why each and every one of us should know PR

13.10.2021
15:00

No matter what your job is, thinking like a PR person is a mandatory skill for today and for the future. Discover how you can develop a PR mindset, why it is so important to train this skill, and how it can significantly elevate any creative work that you do.

Just like Hans Christian Andersen’s The Ugly Duckling, PR has wrongly been considered a lesser creature in communication. But those who ventured to do it, or at least to understand it, will tell you just the opposite. To share a secret, adrenaline junkies don’t do advertising, they do PR.

But if you work in advertising, digital, or media, chances are you know little about what PR does. I’ll try not to take it personally. Because it’s not what a PR person does, but how a PR person thinks that you should be very interested in. No matter what your job is, thinking like a PR person is a mandatory skill for today and for the future.

We’ll discover together how you can develop a PR mindset, why it is so important to train this skill, and how it can significantly elevate any creative work that you do.

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