PROGRAM
Creativity with impact: Three effectiveness trends behind this year’s most-awarded campaigns
Grand Hotel Bernardin, 12th floor
What are the most important trends impacting marketing today and how are brands leveraging these trends to make campaigns that are both creative and effective?
Join Paul Stringer, Managing Editor of Research & Insights at WARC, for a data-driven look at the most influential trends in media, strategy, and effectiveness. Drawing on global research and award-winning case studies, Paul will unpack how leading brands are turning today’s challenges into standout creative opportunities.
You’ll walk away with a clear view of the emerging marketing landscape, along with real-world examples of breakthrough campaigns and the strategic thinking behind them.