PROGRAM

[DISCUSSION] The impact of Social-Political Controversies on Public Relations

15.10.2021
10:55

This day and age we can see more than ever that politics and different points of views of those in power can polarize the nations. What’s more, in correspondence to the heated discussion created by those who govern, companies are increasingly expected to distinguish themselves and take a stand on global issues. During this talk, four experts from the biggest Public Relation agencies in Poland discuss how the industry responds to the current changes, how the political controversies affect the ways of communication, their businesses and businesses of their Clients.

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In this day and age we can see more than ever that politics and different points of view of those in power can polarize the nations. What’s more, in correspondence to the heated discussion created by those who govern, companies are increasingly expected to distinguish themselves and take a stand on global issues. However, this panel is not about politics, it’s about its effect on business in Poland.

Are all of those factors just obstacles for the communication sector or maybe they bring up new opportunities for building bridges? During this talk, four experts from the biggest Public Relations agencies in Poland discuss how the industry responds to the current changes, how the political controversies affect the ways of communication, their businesses, and businesses of their clients.

During the panel, you can hear brilliant Dirk Aarts from 24/7 Communication, Grzegorz Szczepański from Hill & Knowlton Strategies, Eliza Misiecka from Genesis PR, and Sebastian Stępak from MSLGroup.

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