F*ck being brave. Let’s start being confident.

For years, the creative industry has urged clients to “be brave.” But there’s a big problem with bravery — and it’s undermining everything we stand for. In this session, Jake Barrow, CCO of VML Czechia, will challenge the bravery myth head-on. Together with Vojtech Kubricht, lead marketer of the Grand Prix-winning Phone Break campaign for KitKat, he will make the case for something far more powerful: confidence.