Out of the Crisis, Into the Lead

There's no denying that the agency business, in its current form, is unsustainable. Scope creep, wage stagnation, talent drain, and the "KPI-isation" of creativity are suffocating the industry.

Focusing on short-term fixes will not save it. Reducing expenses and "cutting the fat" are merely palliative measures rather than a successful cure. The true solution is both obvious and counterintuitive. It lies with the people who work for the agencies and the industry's willingness to embrace its partners.

To discover this solution, along with the supporting data and research, you’ll need to listen to Aidis' talk, though...