[TALK] Cha(lle)nge accepted! Sustainability concepts in the advertising market
Why is sustainability actually a topic for the advertising industry? Because marketeers are looking for sustainability solutions. Let’s talk about how it can be done and learn from selected best cases.
Why is sustainability actually a topic for the advertising industry? Because marketers are looking for sustainability solutions. Two-thirds of decision-makers consider this to be a key issue. Brands are profiting from sustainability positioning. And above all consumers are loving sustainability. After Covid-19 even more than ever before.
So, what can we do exactly? We can live sustainability in the company. By changing our vehicle fleets, reducing our resource consumption, and acting more consciously. But we can do much more than that: We can produce sustainability. By offsetting the CO2 campaign footprints. Or by optimizing media plans for CO2 from the very beginning. Advertisers can benefit enormously from both ways. Especially when they provide transparent information about their activities. Let's talk about how it can be done and learn from selected best cases.