PROGRAM

[TALK] From UX to ‘UE’: Harnessing User Emotion to drive Effective Communications.

14.10.2021
12:20

Will Goodhand outlines User Emotion (‘UE’), a parallel approach to UX: achieving optimal communications through an iterative yet agile process of creative development and testing orientated around User Emotion.

We expect the products and technologies in our lives to offer an optimal User Experience (‘UX’), usually resulting from processes of testing and optimisation which integrate iterative consumer feedback.

But what of communications from brands and organisations? What priority is given to ensuring they succeed in achieving emotional impact?

Will Goodhand outlines User Emotion (‘UE’), a parallel approach to UX: achieving optimal communications through an iterative yet agile process of creative development and testing orientated around User Emotion.

Used to its full potential, UE is not a constraint but an enabler and liberator of creativity. A future focused on UE is a future of engaging communications which are emotionally rewarding for consumers - thereby delivering results for brands and organisations. 

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