PROGRAM

[TALK] Once upon a time in the new normal… Entertainment for good.

14.10.2021
14:00

Stories and entertainment reflect the world we live in and its aspirations. Join the session for an optimistic look into the evolution of storytelling and entertainment, fit for the task ahead to make the world a better place.

Stories and entertainment reflect the world we live in and its aspirations.

In the post-covid new-normal world, we are done with apocalyptic stories. Entertainment is evolving to evoke, provoke and make us want to change the world, for the better. Consumers are demanding it; platforms are following suit and storytellers and brands thus have an amazing opportunity to link stories with impact to bring about change.

Join the session for an optimistic look into the evolution of storytelling and entertainment, fit for the task ahead to make the world a better place.

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