PROGRAM

The Festival Reception located on the 11th floor of Grand Hotel Bernardin will be open from 8 am to 8 pm. Delegates will be able to pick up their festival wristbands that give them access to the festival’s happening during the official hours of the Festival’s Reception. With the support of Mastercard, Golden Drum is a cashless festival thus no cash will be accepted at any of the Golden Drum locations.

Positioned to be a catalyst between marketing and R&D, Dentsu Lab core focus lies at the intersection of design, technology, and humanity. To present their work from Tokyo, Amsterdam, Warsaw, and London in an immersive way, they’ve prepared an interactive showcase, built around visual recognition-based touch display. Come and talk to them about how to move swiftly from thinking to making! Stop at their booth on the 12th floor.

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As the Golden Drum Festival celebrates its 30th anniversary, the program promises an array of educational lectures and thought-provoking sessions. The stage will feature a diverse line-up of experts from around the globe, offering attendees ample opportunity for learning and inspiration from world-class professionals. The Awards Show will serve as the celebratory finale to the 30th edition. Don’t miss the ample opportunities for learning, networking, and partying during the creatively jam-packed day.

This session will focus on the case for creativity and consistency. New research suggests that marketing leaders are ambitious about delivering creative excellence but ambitions are not always being reached. Good ideas are being abandoned when there could be an opportunity to remain stable on strategy, but fresh in execution. In this session Katie Sterling will focus on brands that have achieved success through commitment to a core creative idea using best in class WARC Rankings case studies.

How will you use your creative abilities to foster impact and change? It’s a question worth pondering as we navigate through our interconnected society. Join Pum Lefebure as she explores designers’ profound power to unite, communicate, and inspire action. Discover how every creative endeavor, from small projects to large campaigns, has the potential to leave a lasting impact on your community.

The talk celebrates the diverse creative talent found in Eastern Europe, emphasising the importance of lifting diverse voices from around the world. It highlights the region’s unique cultural richness and the resilience and ingenuity of its creative community. It calls for continued efforts to champion inclusivity and representation in the arts, recognizing the power of creativity to bridge cultures and shape a brighter future. Join Guy Wieynk on a journey of unveiling creativity.

The problems our clients and society have faced in recent years are more difficult and complex than in the past. Conventional "one-size-fits-all" ideas no longer work. So where do solutions beyond the imagination come from? They are found by going deep into the local community. It is in the local culture that we find many hints for ideas that can be applied globally. In this session, we will discuss three important social issues of our time and present many case studies of "Unimagined Cultural Solutions" that combine our creativity and technology.

The Drum Creative Editor Tom Banks will be joined by Mother London Executive Creative Director Nick Hallbery to get to the heart of how the agency has built trusting, long-term relationships with the likes of IKEA, UBER and KFC allowing them to make bold work which breaks new ground. We’ll look at where to build success and how to avoid pitfalls. Join them as they explore how to keep client relationships creatively productive and exciting.

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A chance to network, recharge and refresh before we continue with the second half of the festival’s sessions brimming with the latest trends and creative insights. Golden Drum delegates can enjoy special lunch offers on the 11th floor of Grand Hotel Bernardin and relax on the terrace while listening to the music brought to them by Radio Capris.

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When culture is changing faster than most brands can adopt, rapid advances of latest technologies, new platforms constantly reshaping behaviour creativity is the one unstoppable force that makes it all possible for a brands and businesses to stay relevant and create sustainable growth, and contribute to positive societal change.

Janet Levine, Global Head of Invention at Mindshare and President of the Creative Media Excellence Jury will take us to Media Utopia, Mindshare’s annual thought leadership that provocatively explores the future of media and marketing through the lens of different Utopian lands. Let’s dive into issues our industry faces and learn what shifts marketers can make to futureproof business and achieve good growth.

In the early 20th C. Lord Leverhulme declared half his advertising budget was wasted. Since that time, an entire industry has been built to model, predict and measure every aspect of marketing. Yet today, advertising is less effective than it was way back then? Malcolm Poynton shares new findings in psychology that explain why more emotive creativity drives greater success; revealing that brands are not what you think.

Why creativity and humor are the most sustainable form of marketing? With blind obsession of overreaching with brand purpose, the ad industry has lost the plot. The most sustainable thing that marketer can do is to build long-lasting brands that are built on true insight about people and make them feel something.

The way generations interact with brands is evolving as newer demographics are becoming more analytical and critical of marketing efforts. Join Jay Richards, CEO of Imagen Insights, to take you on a journey sharing recent case studies of campaigns gone wildly wrong, while exploring how instances of this can be avoided. You’ll leave with the tools at your disposal to help mitigate risk amongst new generation consumers and with a back-up solution for if it ever doesn’t quite go to plan.

There’s no denying that the agency business, in its current form, is unsustainable. Scope creep, wage stagnation, talent drain, and the "KPI-isation" of creativity are suffocating the industry. The true solution is both obvious and counterintuitive. To discover this solution, along with the supporting data and research, you’ll need to listen to Aidis’ talk, though...

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Join us for drinks at the Winners Reception to start the celebration of creativity! We will meet on the 12th floor of Grand Hotel Bernardin (foyer of the congress hall) to welcome the future winners of the Golden Drum awards. We will raise a glass of Villa Folini sparkling wine to Golden Drum’s 30th anniversary, spoil the taste buds with Gramona Farm culinary delights brought to us by Portorož and Piran and make a wish as we blow out the candles on the birthday cake. Enjoy the reception and network with the winners, our esteemed jury members and speakers.

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The highlight of the 30th Golden Drum Competition! Join us for this special gala event where we will once again honour great creativity.

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Time to bid farewell in grand style with DJ Alex Dee Groove. As we celebrate this year’s creative triumphs, let’s raise a toast to another three decades of ground-breaking ideas, inspiration, and innovation. At Caffe Teater in Piran we’ll dance the night away in our gilded looks, creating memories destined to last a lifetime!

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