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Check out the screening of the work entered at the 26th Golden Drum competition and let yourself be inspired by creative works competing for the best of the best in the WHAT and WHY competition sections.
Learn how to create a world class work wherever you are. Listen to Álvaro speak about his experiences as a creative leader living in Rio de Janeiro, an amazing city but a smaller market in Brazil than São Paulo.
We live today in a tipping point period, preoccupations around climate change have never been so present and so validated as in the last months. Advertising cannot be impermeable to this gigantic consumer behaviour evolvement and needs to embrace these changes. Andrea will explain what exactly is sustainable advertising (not sustainable communication or green washing) and how to distantiate both antagonist schemes.
Join this insightful session to hear the lessons learned from the campaigns that topped this year’s WARC Rankings, with a focus on the campaigns which are effective in bringing societal change. Learn what the world’s best ads tell us about effectiveness in a low-attention economy and the need to be bold with creativity.
We, as human beings, all feel the pace of technology along with the change it brings in engineering applications, business world and our daily lives. One of the pioneering areas appears also in artificial intelligence (AI). So, what do we think about AI entering into art and creativity which we think are distant to technology and which we relate more to being human?
When it comes to taking risks, presenting, selling and executing bold ideas, we find it easier with pro-bono or social campaigns - but when it comes to the daily routine of our briefs, work plans and marketing tasks, we are usually choosing the safe and conservative path, our instinct is not to disturb or upset our clients or our consumers. During this workshop, we will inspire you to understand why this is the era to take risks, do bold creative work that touches people, and take a stand on how choosing this path will bring our clients and brands a long term relationship and make consumers choose the bold brand, the one who dares to take a stand and not the one that hold it tongue.
The world is full of problems. And the world of creativity is constantly threatened and undermined by a huge amount of constraints: social censorship, cultural isolation, regional conflicts, gender discrimination, inequality, or money cuts and over-rational thinking. This presentation is an exploration of the many ways to make creativity blossom even, and especially, under constraint.
Boogie is a real master of ghetto photography, tireless hunter of the cities and human souls. He has a fast hand and a good eye. Camera is his weapon and he is a number one “shooter” in Belgrade, and also in Brooklyn. He is all about rawness and goes straight to the end in the same direction that advertising is supposedly going nowadays. During this talk Jasmina and Boogie will among other things speak about advertising – is it really going towards rawness? And how much rawness is in advertising today?
Public Relations as a profession has been established in the world for decades, while regionally we have experienced its bloom only over the past 20 years. Often seen as a less profitable child, today Public Relations is a cool profession that everyone would like to work in. Why is this profession so cool, where is its place in the digitized present and future, and why it might be more influential and creative than ever, will be the questions answered by Krešimir Macan.
Learn how using phygital to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.
Get ready for a journey through the production and direction of films, music videos, and commercials. For those eager to hear anecdotes and catchy histories, this duo would love to band your ear to talk about what it’s like to cooperate with big names such as Radiohead and/or Oscar-nominated talent.
Is there still a glass ceiling in our world? Can I break this ceiling by myself? Who made this ceiling? Did you know that there was a ceiling when you were a small kid? In this session, Burçak will ask many questions to all of us trying to find the inner answers.
What are we to do in such depressive times when dreams seem to fade away? Is really the only choice we have between nostalgic rememberance and the cynical realisation that any attempt to change the situation had to fail? No, we should bring in the perspective of the future that lies dormant in the hidden potential of the present. But such signs of the future are discernible only from an engaged position.
The hour after the conclusion of the daily congress program is always a happy one! It’s a great chance to meet some old friends and new like minded business professionals.