BEAUTIFUL HAIR EVER AFTER

Creative idea

In Slovakia, whole generations grew up on iconic princess fairytales. So, to launch Bloom Robbins hair vitamins, we reimagined the most iconic hair-related fairytale: Rapunzel. At the crucial moment, Rapunzel’s hair isn’t long enough. She reaches for Bloom Robbins, which magically helps her hair grow and enables the prince to climb up the tower.

Brand name: Bloom Robbins
Advertiser / client: Bloom Robbins
Product / service: hair vitamins
Campaign name: Bloom Robbins
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Production company: endrius
Agency chief executive officer: Rastislav Bahurinský
Creative director: Juraj Kováč
Art director: Martin Jaňák, Adrian Méry
Copywriter: Tomáš Klas, Lucia Kekeňák
Account director (agency): Petra Kalmárová, Dominika Ivaničová Bobulová
Strategic planner / strategist: Juraj Kováč, Richard Mareček