FANS HAVE MORE FRIENDS

Creative idea

Heineken is the main sponsor of Champions League, F1 and major music festivals. And for the first time ever, the brand decided to bring all 3 sponsorships together to send an even bigger message to fans all over the world. But to do that, the brand needed to find a message true and relevant for very different fandoms. So when Heineken discovered that fans don’t always feel they have enough friends to enjoy their fandom with, the brand decided to remind them that fans have more friends that they realize. The result is Heineken's biggest brand campaign to date.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Product
Campaign name: FANS HAVE MORE FRIENDS
Agency network: LePub
Agency: LePub Milan
Agency chief executive officer: Bruno Bertelli
Chief creative officer: CHIEF CREATIVE OFFICER GLOBAL: Cristiana Boccassini, Mihnea Gheorghiu
Creative director: Giulia Trimarchi, Gian Marco Panichelli, Associate Creative Director: Adrian Gambaretto
Art director: Luca Nante
Copywriter: Francesca Marchesi
Account director (agency): LEPUB MILAN: Global Client Service Director: Shirine Aoun, Global Client Service Director: Alexis Delwasse, Global Business Director: Francesca Baldrighi, Global Account Director: Rossana de Rosa, Global Account Supervisor: Costanza Angeletti, Global Account Executive: Chiara Allievi
Client account director: HEINEKEN® Head of Global Heineken® Brand: Nabil Nasser, HNK® Global Sponsorship Communication Director: Els Dijkhuizen, HNK® Global Communication Director: Dana Katz, HNK® Global, Communication Manager: Yoann Hellot, HNK® Head of Digital Advertising: Bram Reukers, HNK® Digital Manager: Larissa Koper, HNK® Global Sponsorship Director: Roeslan Danoekoesoemo, HNK® Global Sponsorship Manager: Annamaria Füzy, HNK® Head of Brand & Consumer PR: Jonathan O’Lone
Managing director: David Pagnoni
Strategic planner / strategist: LEPUB MILAN: Global Chief Strategy Officer: Sol Ghafoor, Head of Strategy: James Moore, Comms & Experience, Strategy Director: Max Beckers, Strategist: Aneta Junkova
Pr director: Comms & Experience Strategy Director: Max Beckers
Film production: Stink Films
Director: Fredrik Bond
Director of photography: Roman Vas’yanov
Music: Composition: Cheek To Cheek, Artist: Frank Sinatra, Writer: Irving Berlin, Label: (P) 1959 Capitol Records, Publisher: Universal Music Publishing Group - Music Company: Sizzer, Music Supervisor: Richard Aardenburg, Music Licensing: Veronika Muravskaia, Executive Music Supervisor: Sander van Maarschalkerweerd
Agency producer: LEPUB MILAN: Global Chief Production Officer: Francesca Zazzera, Head of Production: Federico Fornasari, Producer: Margherita Fonseca Senior Post Producer: Miriam Ottina
Post production: STINK FILMS: Director: Fredrik Bond, DOP: Roman Vas’yanov, President/EP: Daniel Bergmann, Managing director Stink: Klara Kralickova, Executive Producer: Kseniya Kurochkina. Executive Producer: Solana Keenan, Producer: Petr Moravec, Production Designer: Lucie Amosse, Stylist: Urşa Grahovac, Offline edit: Marshall Street Editors, Editor: Patric Ryan - Vfx Post Production: Prodigious Italy, Color post production: Company 3, Colour Executive Producer: Ellora Soret, Colour Producer: Kerri Aungle, Colourist: Dan Moran
Post production producer: PRODIGIOUS ITALY: Head of post production: Alfredo Beretta, Post producer: Camilla Colabona, Editor: Antonio Civilini, Editor: Enrico Munarini - Audio post production: Disc To Disc Productions S.r.l, Sound Design/SFX/editing and mixing: Antonio D'Ambrosio, AI Integration: Mirko Soldani, Sound Producer: Paola Calovi