DOZZ Knight

Creative idea

Dozz is a revolutionary snack: it’s a healthy, all natural, soup that comes in a can, ready to drink, right from the fridge, on the go. It’s a unique product, and its uniqueness is the key to it standing out. The creative concept builds on the first reaction of people to a soup that challenges all we know about the category. A soup in a can? That’s weird! Just like … a knight in a car wash! The video tells the story of a surprising encounter that raises a question triggering trial: why not?

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Web address: http://www.aint.agency
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Pr director: Romanita Oprea
Photographer: Circovisual
Film production: Vlad Semenescu
Director: Bogdan Moldoveanu (Hypno)
Director of photography: Alexandru Dorobantu (Ate)
Post production producer: Eduard Draghici