Grill police

Creative idea

Biovela is renowned for its high-quality grilling products that are ready to hit the grill straight from the pack. In Lithuania, grilling season is a cherished tradition—though many still marinate meat without clear recipes, proper seasoning, or reliable meat quality. To help everyone enjoy better results this season, Biovela set out to promote a proper grilling experience. Their TV ad features a team of “grilling police” on a mission to stop common grilling mistakes before they reach the plate.

Brand name: Biovela
Advertiser / client: Biovela Group
Product / service: Grilling products
Campaign name: Grill police
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Creative director: Rokas Eltermanas