SPECIALITY

Creative idea

The primary target group of Kaufland is families. That is why we used an insight every parent knows well: in the kitchen, you turn into a full-fledged chef, but no matter how hard you try to sell your creation to the kids, your child has their own taste preferences. And it really doesn’t take much for them to completely dismiss all your effort — one look and a splash of ketchup. But at Kaufland, that’s no problem at all; everyone can find something they like here.

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: freshness
Campaign name: SPECIALITY
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Production company: Protos
Agency chief executive officer: Rastislav Bahurinský
Creative director: Juraj Kováč, Martin Polakovič
Art director: Peter Kubalák
Copywriter: Martin Polakovič, Adela Holubčíková
Account director (agency): Mária Vavrová, Ivana Hegedüsová, Michal Ružica
Strategic planner / strategist: Juraj Kováč