Sponsor of Our Shared Emotions

Creative idea

Cinema is the only place where a thousand strangers sit in the dark and breathe as one. The film explores 'emotional synchronization' the invisible bond that connects people through shared fear, joy, and tension. To portray this invisible emotional harmony, brand worked with performance actors who were guided through an emotional journey rather than given scripted cues. As the sponsor of the 45th Istanbul Film Festival, N Kolay chooses to stand behind more than just the films; it stands behind the collective soul of the audience. In the flicker of the screen, strangers are no longer apart, they are united by what they feel.

Brand name: Aktif Bank / N Kolay
Advertiser / client: N Kolay
Product / service: Sponsorship
Campaign name: Sponsor of Our Shared Emotions
Agency network: Havas
Agency: Havas Worldwide Istanbul
Media agency: One Ingage
Production company: Norr Film
Agency chief executive officer: Ceren Çubukçu
Executive creative director: Mustafa Gülsen, Eray Hökelek
Art director: Selin Pervan, Mehmet Can Sevgiç
Copywriter: Burcu Tatari Aslan
Account director (agency): Irmak Altuna Yıldırım, Zeynep Uzun, Ayça Yüce Aygül, Berre Ander, Serenay Çakır
Client account director: Kerem Yalçın
Film production: Norr Film
Director: Ali Demirel
Director of photography: Burak Turan
Music: Jin Kolektif
Agency producer: İrem Akalın
Post production: ABT
Additional company: Adil Yanık