TASTES LIKE FAMILY

Creative idea

In an increasingly isolated world, Barilla set out to show how pasta can create genuine human connection. “Tastes Like Family” brought this belief to life through the true story of Pasticcino, the Italian cook who pioneered Formula 1 hospitality in 1979. In the world’s most competitive sport, he brought rival teams together around a simple plate of pasta: an unexpected act that turned competition into connection. His story became the launchpad for a platform showing that, wherever we come from or whoever we compete against, sharing food has the power to make us feel like family.

Brand name: Barilla
Advertiser / client: Barilla
Product / service: Product
Campaign name: TASTES LIKE FAMILY
Agency network: LePub
Agency: LePub Milan
Agency chief executive officer: Bruno Bertelli
Chief creative officer: CHIEF CREATIVE OFFICER GLOBAL: Cristiana Boccassini, Mihnea Gheorghiu CHIEF CREATIVE OFFICER MILAN: Luca Boncompagni, Cinzia Crociani, Francesco Poletti
Creative director: Associate Creative Director: David Campese, Julien Lefèvre, Creative Director: Alessandra Buchignani, Matteo Gatto, Associate Creative Director: Stephanie de Jesus
Art director: Senior Art Director: Christopher Jones
Copywriter: Copywriter: Zelda Ridgway
Designer: Head of Art: Andrea Ferlauto - Associate Creative Director: Giuseppe Vescovi - Senior Art Director: Mattia Mingardo - Senior Designer: Paolo Vendramini
Account director (agency): Client Service Director: Beatrice Carli Moretti - Client Service Director: Fabian Doerr - Account Director: Ioana Dumitrascuta - Account Director: Emily Formentin - Account - Supervisor: Manuela Scognamiglio - Account Manager: Marco Malgrati - Account Executive: - Giovanna Baiocchi - Social Account Executive: Natalia Cortes
Strategic planner / strategist: Global Chief Strategy Offi cer: Bela Ziemann - Head of Strategy: Ricardo Coen - Head of Strategy: Francesca Zedde - Strategy Director: Iva Boksic - Comms Strategist: Barbara Gileno - Data Strategy Director: Andrea Battista - Social Media Analyst: Alberto Mura
Pr director: Global Head of PR and Communications: Isabella Cecconi - PR Manager: Alessandra Potenza
Film production: BRW FILMLAND
Agency producer: Global Chief Production Offi cer: Francesca Zazzera, Producer: Margherita Fonseca Producer: Martina Mozzillo, Producer: Martina Trozzi, Print Producer: Caterina Collesano, Print Producer: Giorgia Bellondi
Post production: TEX: Post Production Supervisor: Nicola Scarpinato, Vfx Post Production: EDI, Vfx Supervisor: Stefano Leoni, Editor DC: Matthew Newman, Editor: Antonio Civilini, Colorist: AndreaBaracca (RED) - Flat Parioli, Original Soundtrack: Nicola Piovani, Sound Engineer: Filastò, Post Audio: Laser Film / Disc to Disc
Additional company: PRODUCTION BRW FILMLAND Executive Producer: Luca Orlando Producer: Liza Fisher Foresi Regia: Stefano Sollima DOP: Paolo Carnera Scenografi a: Paki Meduri Costumi: Mariano Tufano Photographer: FM Studio Executive Producer: Barbara Brown Jr. producer: Luca Pietro De Rosa Regia: Andrea Pecora DOP: Gergely Poharnok Blue Box productio Post Production: Tex Post Production Supervisor: Nicola Scarpinato Editor DC: Luca Tassera Editor: Enrico Munarini Colorist: Luca Parma - Corte 51 Music: Nicola Piovani Post Audio: ScreenPlay