NLB Montenegro Women in business

Creative idea

The video dramatises the everyday challenges faced by entrepreneurial women—balancing business, personal life, and emotional burdens but inside a family where they're in charge. We were inspired by real life stories of our key actors - members of a renowned regional hip hop crew 'Who see' (who wrote the music) based on one single fact - Their wives are the ones with primary incomes in the household, with their own businesses. But that doesn't bother them, in fact - they make them proud, especially with the two of them dance-clashing in the finale.

Brand name: NLB
Advertiser / client: NLB Montenegro
Product / service: Women in business credit line
Campaign name: She followed her dream
Agency network: INDEPENDENT AGENCY
Agency: DAA Montenegro, Podgorica
Creative director: Nikola Bada Radonjić
Art director: Branka Kovačević
Copywriter: Jelena Todorović
Account director (agency): Saša Bakrač
Client account director: Jelena Vujović
Director: Matija Brajović
Director of photography: Đorđe Živaljević
Music: Who See
Screenwriter: Jelena Todorović
Agency producer: Biljana Vušovuć
Post production: Matija Brajović, Ivan Knežević