On The Frontline

Creative idea

“Frontline heroes.” That’s how in Bulgaria policemen, firefighters, and nurses are referred to. But when it comes to domestic violence, the real 'frontline heroes' are friends, parents, and relatives. The video that launched The Wake Up Foundation’s campaign was a rallying call for these groups of people to act in the face of domestic violence.

Brand name: The Wake Up Foundation
Advertiser / client: The Wake Up Foundation
Product / service: An organization for civic engagement against domestic violence
Campaign name: On The Frontline
Agency network: INDEPENDENT AGENCY
Agency: Next DC, Sofia
Additional company: —
Web address: https://www.thewakeupfoundation.org/en
Agency chief executive officer: Hristo Petkov
Executive creative director: Maria Todorova
Creative director: Momchil Zakhariev
Art director: Victoria Nikolova
Copywriter: Yanitsa Dobreva
Client account director: Samuil Galabov
Film production: Positive Possum
Director: Drago Sholev