30 years of Octavia

Creative idea

How do you celebrate 30 years with Polish drivers without looking backwards? By asking what still lies ahead. We turned the bucket list into the film’s narrative engine: a succession of personal ambitions, from small acts of courage to journeys long postponed. Each is brought to life cinematically. While Octavia never steals the scene, it quietly makes the scene possible. The film makes Octavia desirable without turning it into a status symbol: its appeal lies in the life lived inside it. By casting real Škoda fans, we turn an anniversary into an intimate, future-facing promise to generations of Polish drivers.

Brand name: Skoda Polska
Advertiser / client: Skoda Polska
Product / service: Skoda Octavia
Campaign name: 30 years of Octavia
Agency network: dentsu
Agency: Dentsu Creative Warsaw
Media agency: PHD
Additional company: Skoda Polska
Production company: Oto Film
Web address: http://octavia30lat.pl
Agency chief executive officer: Marcin Sosiński
Chief creative officer: Łukasz Kotliński
Executive creative director: Rafał Pniewski
Art director: Katarzyna Smolińska
Copywriter: Anna Kubas
Designer: Artur Gański
Account director (agency): Nicollette Senye
Client account director: Łukasz Kazimierczak
Media director: Andrzej Kowalewicz
Managing director: Krzysztof Mocek
Strategic planner / strategist: Paweł Popek
Senior planner: Grzegorz Chojnacki
Pr director: Anna Tokarek
Film production: Michał Filipowicz
Director: Tomasz Knittel
Director of photography: Adrian Kuciel & Montell Tarashewski
Music: Christopher Sulenta
Agency producer: Marta Maksym
Post production: Orka
Post production producer: Wanda Kubrakiewicz
Digital production: Tomasz Narolewski
Additional company: Arkadiusz Gwizdek, CMO Łukasz Matyla, Communication Manager Natalia Tomaśko, Communication Coordinator Julia Majorkowska, Communication Specialist Adrianna Roćko, Communication Specialist Anna Sokołowska, CEE Creative Excellence Lead Maciej Sucharzewski, Account Supervisor