Part of Something

Creative idea

Last summer once again a new generation of young Finns started their military service. This civic duty is deeply rooted in Finnish culture and filled with a sense of belonging, purpose, and pride. It not only builds national defense skills but also forges lifelong friendships. Yet every year a significant number of young people miss out on this experience due to mental health challenges. This film tells the story of one young man’s journey from dark waters toward a meaningful sense of belonging. A touching personal development story continues Terveystalo's film series under the concept 'We focus on health so you can focus on what matters most.

Brand name: Terveystalo
Advertiser / client: Terveystalo
Product / service: Health service organization
Campaign name: Part of Something
Agency network: INDEPENDENT AGENCY
Agency: Directors Guild Helsinki
Production company: Directors Guild Helsinki
Agency chief executive officer: Karla Martinez Majander
Copywriter: Karla Martinez Majander, Pete Riski
Film production: Juha-Matti Nieminen
Director: Pete Riski
Director of photography: Matti Eerikäinen
Music: El Camino Helsinki / Petja Virikko
Post production: James Post
Post production producer: Katariina Liukkonen, Petteri Linnus
Additional company: Marketing Lead: Annika Wiksten Production Company: Directors Guild Helsinki Executive Producer: Juha-Matti Nieminen Producer: Maiju Laaksalo Editor Mikko Löppönen @ James Post Color Grade: Henri Pulla @ Pullapost Sound design: Akseli Soini @ El Camino Helsinki Music: Petja Virikko @ El Camino Helsinki Online: James Post