Get tuned into the right ROCK

Creative idea

Radio ROCK's coverage is expanding relentlessly across Slovakia. Growth of this scale called for a campaign of its own. Its main hero was an online video in which black metal fans mistook a mistuned frequency for Norwegian gothic metal. The video instantly became an audience favorite for its unconventional humor and strikingly simple execution.

Brand name: Rádio ROCK
Advertiser / client: Bauer Media
Product / service: Radio Rock - new frequences
Campaign name: Get tuned into the right ROCK
Agency network: INDEPENDENT AGENCY
Agency: Mannschaft, Bratislava
Web address: https://radiorock.sk
Creative director: Adam Marčan, Matúš Kvas
Art director: Adam Marčan
Copywriter: Adam Marčan
Account director (agency): Adam Marčan
Film production: Revers Films
Director: Michal Nemtuda