GONNA LIVE!

Creative idea

Contrasting nightlife with the harsh reality of children fighting cancer through the night, the campaign reclaims Slovakia’s iconic chant “We are gonna live!”, turning it into a powerful message of hope and life-saving care.

Brand name: Svetielko nádeje
Advertiser / client: Svetielko nádeje
Product / service: 2% tax donation
Campaign name: GONNA LIVE!
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Production company: Revers Films
Agency chief executive officer: Rastislav Bahurinský
Creative director: Martin Polakovič, Juraj Kováč
Art director: Peter Kubaľák, Dominik Mičuda
Copywriter: Martin Polakovič, Erik Oravec, Matúš Igaz, Tomáš Klas
Account director (agency): Patrícia Juríčková, Dominika Bobulová Ivaničová
Strategic planner / strategist: Juraj Kováč