Smelly vote

Creative idea

In Lithuania, only 1 in 4 people trust their Parliament. 993 election violations in the last cycle alone. Not one political institution trusted more than it is distrusted. So, Baltosios Pirštinės is Lithuania's independent election observation organisation made a film. With a very special character. A piece of shit buys a vote. Enters parliament - the hall where Lithuanian independence was declared. Spots the fan. And hits it splattering the constitution and coats of arms on the way down. The film launched online. Major news portals covered it. Influencers shared it. Public figures amplified it. The campaign is still running.

Brand name: Baltosios pirštinės (White gloves)
Advertiser / client: Baltosios pirštinės
Product / service: Independent elections observation organisation
Campaign name: Smelly vote
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Executive creative director: Rokas Eltermanas
Creative director: Marius Lukosius
Art director: Andrius Kirvela
Account director (agency): Sniegius Mikšta
Director: Andrius Kirvela
Music: Papagoose
Additional company: Vytautas Rasimavičius, Sound designer