In Our Trust – Digital Launch Film

Creative idea

The idea was born from a legendary post by one of the club’s icons, Alex de Souza: “The striped jersey is entrusted to us.” That message, shared in the wake of fellow legend Lefter’s passing, was never forgotten. On that very weekend, across every match and every branch of the club, players took the field carrying the same banner. Our film set out to honor the true weight of those words. The club’s legends guarded this trust with their lives — protecting it, cherishing it, and holding it close as if it were their very own.

Brand name: Adidas
Advertiser / client: Adidas
Product / service: Fenerbahçe Sports Club Jersey Launch
Campaign name: In Our Trust
Agency network: INDEPENDENT AGENCY
Agency: aRthuR Istanbul