The Faces of Humanity

Creative idea

This video manifesto poetically explores identity and resilience in Ukraine under constant shelling, where injuries leave lasting scars. Yet each mark tells a story of survival, not disfigurement. People emerge with faces transformed by war; their scars are emblems of strength, not shame. Through evocative cinematography, gentle grading, and nature projections, the film creates a tender visual dialogue. Verses of Vasyl Symonenko remind us: “Do you know that you’re a human, your eyes, your face unique and beautiful.” With voices of Serhii Zhadan and Sasha Koltsova, the film calls on society to support face reconstruction programs that restore both dignity and life.

Brand name: Mastercard
Advertiser / client: Mastercard, Superhumans Center, PrivatBnk
Product / service: Promo video
Campaign name: The Faces of Humanity
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Chief creative officer: Olga Mykhalets
Art director: Olena Horobets
Copywriter: Dariia Tarasevych
Designer: Oleksandra Bosa
Film production: Postmen Production
Director: Olga Mykhalets
Director of photography: Ilya Rieznikov
Music: Igor Bondarenko
Additional company: Editor - Yegor Kadomtsev Account Manager - Vlad Vorokh